Ancient Greek Tiffany jewelry
But with LVMH hogging the luxury spotlight of purchasing Bulgari for 3.7 billion euro, you may not see another deal of this calibre for some time to come. "History
shows that you never have two big deals in a row. The following ones will tend to be much smaller," one Milan-based senior banker told Reuters. It has been reported
that transactions under $500 million euros will now be the focus, but with the luxury companies profits exploding, the industry might see more big deals on the table.
Global investment bank Goldman Sachs estimates annual global luxury goods sales will rise by 16 percent between 2011 and 2014 and could grow at 2.2 times GDP to become
a trillion dollar industry by 2025.
So it would seem that it is the perfect time now to snap up a luxury company or two. PPR have eyed Tiffany in the past but the company's debt put a dent in the
proposal. With the French luxury holding company disposing of Conforama furniture in a $1.6 billion deal to South African group Steinhoff, PPR can go on another
shopping spree. But one can't discount Richemont in snapping up Tiffany & Co. With impressive companies such as Cartier and Van Cleef & Arpels on their books, Tiffany
& Co. would make the perfect acquisition.The second-biggest luxury conglomerate behind LVMH is sitting on about $2.2 billion of cash, making them the favourite in
purchasing the American jewellery company.
In saying so, an unnamed source from Richemont told Reuters that in purchasing Tiffany it could see a strategy change seeing the brand isn't as high-market as it's
other jewellery companies. But Richemont should look at the impressive profile of this company and the exposure that it has, particularly in the US. "Tiffany has
been in play for a long time, it has good growth potential in China but they move a lot of silver more than anything," the manager told Reuters.
Both Richemont and PPR looked at Bulgari, but weren't able to match the huge deal that LVMH made for the company. The ironic thing about the deal is that LVMH didn't
need the Italian jeweller on their books to bring up their earnings, but acquired the company because it was available and it had the cash flow to be able to purchase
it. Wouldn't that be nice if we had that sort of cash?
Watch this space to see who has the egg-shell-blue-sky moment that either of the worlds two and three luxury goods conglomerates are looking for.